Transformed the UK into a 24-hour nationwide arcade across web, AR, Fortnite, and TikTok, boosting EE’s day revenue by 183% and engaging thousands of gamers nationwide.

Guided by a floating robot, a world-first VR experience where players journey through hundreds of years of complex environmental data, showcasing Sony’s climate commitments.

Translated complex investment data into a human-centric AI fintech platform, combining modular dashboards and gamified learning to expand audiences through influencer campaigns.

Through C-suite interviews, deep research and strategic insights, the workflow transformed a fragmented global platform into a unified digital vision, and aligned executives and business units.

A cinematic World Expo pitch that transformed architecture into a living Emirates brand experience, blending storytelling, data capture and immersive experiences.

A cinematic journey to 2050 where storms and floods reshaped National Trust buildings, captivated visitors across six sites and inspired smarter energy choices.

A brand-led immersive ecosystem that funnelled high-value attendees into sales meetings, engaged 13k visitors, won multiple awards and earned praise from top Emirates executives.

An immersive character-driven festival that transformed audiences into participant clans through CX design, building an authentic community and growing attendance from 400 to 3k people.

Refined AI learning journeys and lifted top-level visual language, brought fresh energy and clarity to the product helping seasonal launch video hit 7k views.

Crafted a cinematic lo-fi holographic aesthetic that defined Returnal’s cult sci-fi identity, sparked player obsession, and helped drive award wins and over 1 million copies sold worldwide.

Translated Wu-Tang’s cultural heritage into playful digital experiences, modular components and a visual system that showcased their rich musical legacy.

Simplified complex strategic gameplay into clear, immersive interactions, uniting over 500k live players inside a satirical galactic war shaped by factions, narrative and branded in-game propaganda.

Reimagined multiple legacy systems into a unified global employee platform, worked with C-suite to unlock investment, then expanded services and rolled out across multiple Op-Cos.

Motion-led UX across key HUD and UI, which aligned Unreal workflows and crafted graphical language for iconography and player skins to support critical launch milestones.

Built a handcrafted tool-gear range that became Pinewood’s preferred choice, evolving a small leathercraft operation into the UK’s leading film-industry supplier.