Looking for someone who really understands people and organisations, with the superpower of becoming a subject expert on every project?
Twenty years of freelancing across emerging sectors and technologies has shaped my strategic instincts, working with 100+ organisations on 300+ projects.
Journey
Through a clear understanding of the shifting digital landscape, I help organisations navigate complex conceptual work. I can both shape and slot into existing project lifecycles. And I’m passionate about crafting experiences for evolving AI ecosystems, not simply building bigger-faster things with AI tools.
Connection
I integrate smoothly into different creative and business cultures. I help leaders align agency and client-side teams, scale projects, and act as a natural bridge between creative and strategic disciplines. It’s in my nature to understand connections, develop insights and see people’s real potential.
Attention
In a world where time is precious and attention endlessly subdivided, I believe every digital experience should earn its place. This is my true lens and creative measurement. My approach focuses on creating systems that respect people’s time and energy while equally serving the needs of organisations.
The right tool for the job
Core to my work is the discipline of trial and error, the experimentation and exploration of materials with the understanding that anyone can learn. Whether digital, spatial, physical, wood, leather or masonry, the principles stay the same. At the heart of any project it’ simply having the right know-how and tools for the job. And I share my knowledge and tools freely, as I feel a responsibility to help empower other people and communities.
Foraged dreams, cut and composed
I believe that 99% of art is simply doing, rather than not doing. This is an ongoing personal project translating elusive dreams into a tactile visual language. Hundreds of physical visuals foraged, printed, cut and composed into an evolving collage series. Together they form a growing source library for AI-generated album artwork and music videos, supporting my planned piano album release next year.
Behind the scenes, where everything begins
I live a rich creative life across visual, audio and the physical world. I build projects that bring people together, and am grounded by nature, carrying that calm into everything I do. Whether plain sailing or rough seas, I drive projects forward with confidence and clarity. I live a very social life, and believe sharing power and responsibility is the best way to truly mentor people. And at heart, I simply love pushing boundaries and making things, always with a cheeky smile.
The musical language of life
Piano
Blues improvisation is the truest lens in my life. The warmth any honesty of human expression, a reflection of our true connection. This honesty lays the foundation of how I show up in my professional visual career too.
Inspiring podcasts
Lex Fridman Podcast
Lex Fridman
Long-form conversations with some of the world’s most interesting minds, spanning AI, philosophy, science, and culture, creating space for deep thinking, curiosity, and honest exploration without noise or distraction.
BassForge
Tyler Engle
A deep dive into ancient technology, harmonics, cymatics, and the hidden science of sound, connecting sacred geometry, physics, and lost civilisations to uncover new perspectives on consciousness, history, and the fabric of reality.
The Third Eye Drops Podcast
Michael Phillip
A raw, curious dive into consciousness, psychedelics, and the edges of perception, blending storytelling with science, opening doors to deeper awareness and questioning what reality really is in everyday life.
Gary Economics
Gary Stevenson
An independent examination of economics, history, and the hidden systems shaping modern society, connecting finance, culture, and philosophy to reveal the deeper forces influencing civilisation and human behaviour.
Inspiring books
Inflamed
Rupa Marya & Raj Patel
Explores how modern illness connects to social, environmental, and economic systems, linking inflammation in the body to inequality, capitalism, and the breakdown of collective wellbeing across society.
Humankind: A Hopeful History
Rutger Bregman
Challenges cynical views of human nature, arguing that people are fundamentally good, using history and research to reframe cooperation, kindness, and trust as central to society and culture.
The Shape of Things Unseen
Adam Zeman
Looks at the science of imagination and aphantasia, revealing how minds differ in visualisation, and how perception, memory, and creativity shape our inner experience of reality and thought.
A New Science of Heaven
Robert Temple
Investigates plasma, electromagnetism, and overlooked scientific ideas, proposing a new understanding of the universe that challenges conventional physics and reconnects ancient knowledge with modern science.
